5. Agents perform tasks that take a lot of time, thus allowing their clients to focus on other things instead of wasting time trying to figure out how to do certain things on their own. Among the daily tasks are marketing the properties online or via the multiple listing services (MLS), scheduling showings, planning an open house, keeping in touch with the buyers/sellers/landlords, formulating offers, and so on.
It’s important for consumers to understand whether a real estate agent represents the buyer, the seller, or both parties; obviously, the agent’s loyalty can greatly affect several details of the transaction, including the final price. State laws regulate whether an agent can represent both parties in a real estate transaction, technically known as “dual agency.” Agents must disclose their representation, so that buyers and sellers are aware of any conflicts of interest.
Brokers typically own a firm or a franchise. They can be solo practitioners, but they must attain another higher-level license if they want to hire agents or other brokers to work under them. As mentioned earlier, a real estate agent usually cannot work alone but instead must operate through a real estate broker; the exception is in states such as Colorado and New Mexico, which mandate that every real estate professional be licensed as a broker.  Usually, though, agents work for brokers and split commissions with them.
We're not getting a cut from those agents commissions either. We have built such a strong, easy to find, recognizable brand, with great customer service and informative content, that real estate agents pay for the benefit of having their professional information listed on The OFFICIAL Real Estate Agent Directory®, so if a home buyer, a seller, or a renter becomes interested in their profile, they get contacted.
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