5. Agents perform tasks that take a lot of time, thus allowing their clients to focus on other things instead of wasting time trying to figure out how to do certain things on their own. Among the daily tasks are marketing the properties online or via the multiple listing services (MLS), scheduling showings, planning an open house, keeping in touch with the buyers/sellers/landlords, formulating offers, and so on.
Some brokerages charge a lower commission for more expensive houses, and some handle the entire transaction for a flat fee that’s much less than a regular commission. Other companies offer a fee-for-service pricing structure that lets sellers pay only for certain parts of the sale process, such as adding the property to a multiple listing service (MLS).
We're not getting a cut from those agents commissions either. We have built such a strong, easy to find, recognizable brand, with great customer service and informative content, that real estate agents pay for the benefit of having their professional information listed on The OFFICIAL Real Estate Agent Directory®, so if a home buyer, a seller, or a renter becomes interested in their profile, they get contacted.