It’s important for consumers to understand whether a real estate agent represents the buyer, the seller, or both parties; obviously, the agent’s loyalty can greatly affect several details of the transaction, including the final price. State laws regulate whether an agent can represent both parties in a real estate transaction, technically known as “dual agency.” Agents must disclose their representation, so that buyers and sellers are aware of any conflicts of interest.
Do you know how to calculate the fair market value of a house? What about the capitalization rate or real estate conversion? Do you know what is the right type of appraisal for the house? The situs definition, as well as the replacement cost or income approach, may seem foreign to you. Moreover, as a real estate investor, do you know how to convert a warehouse into a loft? Or what novation in real estate means? Real estate agents are like copilots - they help home buyers, sellers and renters navigate through all the real estate documents they need to sign explaining all the unfamiliar real estate terms. And business gets a lot more complex as we dive into commercial real estate.
We're not getting a cut from those agents commissions either. We have built such a strong, easy to find, recognizable brand, with great customer service and informative content, that real estate agents pay for the benefit of having their professional information listed on The OFFICIAL Real Estate Agent Directory®, so if a home buyer, a seller, or a renter becomes interested in their profile, they get contacted.
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