It’s important for consumers to understand whether a real estate agent represents the buyer, the seller, or both parties; obviously, the agent’s loyalty can greatly affect several details of the transaction, including the final price. State laws regulate whether an agent can represent both parties in a real estate transaction, technically known as “dual agency.” Agents must disclose their representation, so that buyers and sellers are aware of any conflicts of interest.
5. Agents perform tasks that take a lot of time, thus allowing their clients to focus on other things instead of wasting time trying to figure out how to do certain things on their own. Among the daily tasks are marketing the properties online or via the multiple listing services (MLS), scheduling showings, planning an open house, keeping in touch with the buyers/sellers/landlords, formulating offers, and so on.
Agents act as go-betweens for the principal parties, carrying offers and counteroffers and other questions back and forth. Once a bid is accepted, agents on both sides often continue to work, helping their clients through the paperwork, conveying communications, advising on inspections and moving, and generally shepherding the deal through to closing.
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