When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.
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After you’ve spent two hours fighting with your computer and trying not to pull your hair out, this is the person you call. User support specialists are the people who walk you through an update, troubleshoot your network connection, and diagnose issues for further service work if needed.
Asana is an essential small business tool that teams use to stay focused on the goals, projects, and daily tasks of a growing business. The ability to view all of your projects in calendar view, list view, or board view, and assign tasks with due dates to multiple stakeholders is a beautiful thing. Asana’s aesthetically pleasing user interface and versatility are a few reasons why it’s one of the more popular project management tools on the market.
As the industry and market are always changing, you’ll find yourself revising your plan frequently. Periodic revisions and refinement of your business plan ensure that your business remains competitive in the long run.
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B2B sellers focus on selling products other businesses may need. Often, this could include hardware, software, and office supplies. While the potential pool of customers may be smaller than in the case of a business that sells to consumers, the average order tends to be larger: B2B sellers commonly benefit from a larger order value per purchase.
You know who knows how to start an online business? Accountants and bookkeepers do. They do this stuff for a living. Find someone to help in our advisor directory.
Both platforms have online communities on Facebook from where you can seek help and guidance from fellow users. These groups are helpful as they offer practical advice on issues.
Read more about each of these small business tools for analytics, content marketing, lead generation, SEO, PPC, email marketing and automation, design, project management, and social media below the infographic.
GroovePages® was built by online marketers, for online marketers. Every design optimization is backed by years of direct response testing and experience.
GroovePages has a handy feature that allows you to import existing funnels from other platforms. If you ever decide to make the switch, you can quickly import funnels from other hosts and platforms.
WordPress also hooks with almost every external app that allows you to sell goods like Printful and Printify.
The main difference between GrooveFunnels and GroovePages, is that GroovePages is the website and funnel building software tool, and GrooveFunnels is the all-in-one digital platform that includes GroovePages as one of its tools.
Overall, GroovePages is for anyone looking for a faster and more straightforward platform that has everything they need to build a webpage and landing page in one place.
“There’s no telling what will work and what won’t,” says Ben Charlton of Air8 Digital, an agency that helps small businesses navigate the complex world of digital marketing. “You have to experiment. But you can do that without spending a fortune.” Ben’s low-cost tips are in our guide to digital marketing.
Now that you’ve decided on what product you want to sell and who you’re going to buy it from, it’s time to make everything official and legal! Yes, that means taking the step to becoming a real online business.