In this new ever more competitive economy, business must be aligned to grow and be successful. Aligned in the way business is conducted, in what clients it serves, in the process used to serve clients, in business priorities. Aligned from market identification (marketing and niching), to sales, to operations, to delivery of product or service, to receiving and processing payments and after sales service. Failure to align will cost you money, market position and capacity to grow sales, revenues and profits. Alignment will give you the opportunity to grow even in the toughest market conditions, when your competitors are shrinking or going broke. Organizational Coaching is a structured method and process to align all aspects of business (culture, resources, people, process and information) to ensure maximum results for the short and long term.